What’s better than "be kind to our staff" signs? This video from Purgatory.
Gregg Blanchard /
Let me be clear that I love the signs that keep popping up reminding folks that a businesses is short staffed, overworked, and could use a little extra kindness or patience.
When someone who makes $100,000+/yr is buying something from someone making $10/hr, this kind of sign shouldn’t even be necessary, but I appreciate the effort to insulate front-line staff from interactions they don’t deserve.
Those signs are little moments, and do you remember my favorite saying about moments?
Stories give moments meaning.
What might that look like? How would you craft a narrative that leads up to and reinforces and builds up a request for kindness?
Look no further than Purgatory.
This story lets the viewer see these employees through the eyes of the employee. Purgatory could have just put a bulleted list of reasons why these folks deserve some patience right on their “be kind” sign:
- It’s a really dangerous job
- We’re up here really early every day
- The work is super difficult
But hearing it in narrative form from a well-spoken employee – with a buttery voice, I might add, put that man behind a mic more often! – makes a huge difference.
Awesome stuff, Purg.