Humor, Wit, and Behind-the-Scenes Video Help Resorts Build Pre-Season Buzz
Gregg Blanchard /
Video has been a recent topic and with a bunch of ideas simmer on that very thing, I thought I’d start this thread again with simple examples of videos that do some sort of promotion yet do it in an indirect, fun, simple, or witty way.
Killington Early Snowmaking
Views: 5,000
After an awesome early-opening weekend made possible by a dedicated snowmaking crew, Killington released this short video to explain how they did it. Absolutely love this.
http://youtu.be/evR9U0VqwBI
Squaw Valley: Trust Your Instincts
Views: 2,500
A David Attenborough-like video to document the hardcore locals getting ready for winter.
http://youtu.be/hTtFgj0-GPc
Snowshoe Mountain Announces New Gladed Terrain
Views: 1,900
You could announce glades, or you could write a witty script to do the same with that makes it somewhat fun to listen to.
http://youtu.be/RWxm1aqWcTs
Copper Mountain Four Pack, Season Pass, etc.
Views: 5,000-ish each
I’ll wrap up with these. Not only are they clever and chuckle-causing, they actually do an awesome job of selling some key points of skiing at Copper. Here are a couple of my favorites.
http://youtu.be/EtEwM6epxfk
Update: a couple more from Northstar and Hevenly