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Skiers Have Questions, Northstar Has Answers – Q&A with Bill Rock

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Skiers have questions. At times, lots of questions. Tough questions.

I’m a huge fan of how some GMs address concerns and rumors head-on from the resort blog, but there are certainly other ways to benefit from both the clarity a direct answer can provide but also the connection a brand can make between customers and leadership.

While Bill’s responses are awesome, it does feel a little like lobbing softballs to Mark McGuire. I’d love to see tougher questions mixed in so responses don’t all start with “great question, our team is awesome…”

Either way, I dig the idea.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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