skip to main content

Lists
Seven types of non-promotional marketing messages I’m digging right now.

divider image for this post
GREGG
BLANCHARD
   

When I published the survey last week, there was a little takeaway that I didn’t give a lot of time to. It was one from this chart.

pie chart

The question I’ve started to ask lately is this:

“What are those ‘other messages’ that are going out?”

Well, I’ve been collecting my favorites. And as I struggle a bit to get back into the groove of writing and sharing, I’m going to share are a few of those to spark some ideas.

For the Kiddos
New mother Abbey Way did a live storytime on the Seven Springs Facebook page. Simple, fun, relevant, and useful for some skier-parents who needed 10 minutes of quiet time. Camp Fortune’s coloring pages were another awesome example of this.

A Little Appreciation
Just spreading some positivity and gratitude is a great thing to do any day, but especially these days. Love this.

Goggles for Docs
This initiative has been really fulfilling to be involved in, and it’s a perfect message for resorts to push out right now.

Wallpaper Wednesday
Another one that works well any day, but especially now when folks are stuck inside.
https://twitter.com/SnowbasinResort/status/1245441049159323649

Crystal Reposts
With permission, of course, repost some of that fun, upbeat content your community is creating.
https://twitter.com/CrystalMountain/status/1245116958498082816

Sun Peaks Series
Still got an episode or two to go in your season’s series? Might be a great time to drop them and give your audience a little distractions like Sun Peaks is doing.
https://twitter.com/SunPeaksResort/status/1245080888737542145

Favorite Photos
Remind people of happier times with some great photos of the mountain and people having a marvelous time.
https://twitter.com/AspenSnowmass/status/1244664653197774854
https://twitter.com/BlueMtnResort/status/1244665720165842945

Stay positive, spread some love, get creative, and I think you’ll find plenty of things that help your audience stay upbeat and distracted.


--
Thoughts? Ideas? Feedback? Comments are old-school, click here to grab a slot on Gregg's calendar and let's chat.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.