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Marriott is starting to embrace a message that skiing needs to follow.

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You think about why people ski these days, maybe even make a list of things, and more than likely stuff like this will bubble up to the surface:

  • “It’s nice to get away from the screen for a bit.”
  • “I love that I get to spend time with my kids without phones.”
  • “It’s a perfect break from technology.”

Yet for all the messages we put out there, really hitting this chord directly is one we’ve mostly avoided to this point.

Simple example? I can count on one hand the number of resorts who have tweeted something about “unplugging” or “disconnecting” (or a few variations of each word) in the last 12 months.

Marriott, however, hasn’t. And their recent line-up up preroll ads includes this short but to-the-point edit.

This is why many people, many parents, heck, even many kids want to get outside and go skiing. They want a break from the usual. A usual that includes insane amounts of screen time.

Marriott knew that and so they said it.

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Screen time has only increased as school and work and everything started happening remotely from home.

Which means if there was ever a perfect time to drive home this point and reinforce that, yes, skiing is the perfect escape from all of this?

Now might me it.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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