Marketing awards continue to be divvied out after a successful, snowy season. This time, the winners are Diamond Peak and Ski Utah.
Diamond Peak
Platinum Hermes Creative Award
The Hermes Creative Awards draw thousands of entries but Diamond Peak was lucky enough to come out on top thanks to their Facebook campaign that included a free birthday offer. Small in size, but doing some great stuff in Tahoe. Full details:
http://www.diamondpeak.com/news_events/view/diamond_peak_ski_resort_win…
Ski Utah
Best of Show – Utah Tourism Conference
With a title like “Best of Show” it sounds more like they won a blue ribbon for their prize hog at the county fair than a marketing award, but don’t be fooled, Ski Utah has always put together incredibly creative, effective marketing tools to draw skiers to the state. Full details:
http://www.skiutah.com/media/recent_news/ski-utah-awarded-multiple
About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010
with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider
Inntopia,
my home mountain is the lovely Nordic Valley,
and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.
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