Magic Mountain proves terrain openings don’t have to be boring.
Gregg Blanchard /
Resorts open new terrain all the time. You know the drill:
- Excited sentence
- Some exclamation points!!
- Mention in today’s email
- Toss out a few social posts
- Rinse and repeat
Magic Mountain tossed out that playbook and injected some delightful creativity directly into the veins of this common resort marketing moment.
Playing on the fact that they’re opening the west side of the mountain, they took the slightest little seed of a theme and let that grow and bloom into something that is incredibly clever, engaging, and fun.
And that production quality? Let’s not overlook that. The edit is tight, fluid, and packs a ton of fun layers within that theme into a really clean package. I mean, using the drill as a gun? Safety ropes as a lasso? Shooting the closed sign down? Kicking it to make sure it’s dead? So clever. This really is some of my favorite content of the season.
Nice work, Magic.