I’m a big believer in podcasting even if I haven’t listened to as many as I’d like in recent months. And the reason’s why other people love podcasts make it even more intriguing to me as a marketer.
Justin Jackson, co-founder of podcast-hosting company Transistor, calls podcasts a “thoughtful” medium. People listen to these when they can give each a slice of undivided attention. In the car, on a walk, on a plane, etc. Having that attention is a great way to tell a deep, complex story. A long-form piece that takes 40-minutes to read can’t hold someone’s attention like a 40-minute podcast can.
That’s a rare pocket of attention to discover these days.
For all these reasons and more, I was stoked to see Killington roll out a new podcast this year called 4141 Stories. There are a handful of resort podcasts that have come and gone, but this is the only one I’ve heard of in a few months.
As I listened to the first handful of episodes, I of course loved the insight into getting ready for opening day and hosting the world cup races, but I also loved that each episode began with the same, 3-5 minute check-in with Killington’s Director of Communications, Amy Laramie, about what’s happening at the resort.
Amy’s segment starts about 1-minute into that episode if you want to give it a quick listen.
I love this combination of evergreen content with the realization that a bunch of people will listen to this in the initial 24-72 hours after it is published and it’s a perfect opportunity to Amy to just remind folks of:
Kudos to Killington on the quality stories, thoughtful planning and, most important, the solid audio quality of not just the host but the folks the host is interviewing.
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