Just Add Meme: Driver Goes in Ditch, Jay Peak Transforms into Classic Content
Gregg Blanchard /
“As a lover of simplicity, I like to highlight resort marketing that is both effective but incredibly simple in execution. This is one of those examples.”
Someone driving a Benz went into a ditch near Jay Peak a few weeks back. On the back window, someone had traced into the snow: “Back after skiing.”
So Jay, being opportunistic and recognizing a “Moment”, took a picture and made this:
http://www.facebook.com/photo.php?fbid=10151454192809441
Tapping the sorta-pre-internet meme of motivational posters, this photo got 630+ likes, 150+ shares, 60+ comments, and a heck of a bang for the buck.