If You Truly Believe in Your Content…then Why Not Follow Sugarloaf’s Lead?
Gregg Blanchard /
I liked this video anyway and had considered posting it, but once I saw what they did with it that “consideration” quickly turned into a sure thing.
Here’s how their site looked on November 15, 2013.
Now, keep in mind that’s not just any page, that’s the main Sugarloaf.com home page.
The Message
What this tells me is pretty straightforward: Sugarloaf believes in their content. The believe in the story they are telling and they believe that content like this is worthy of more than just a tweet or Facebook post, it’s worthy of being front and center on the website.
I love the confidence and use of video content as a hero image. Good stuff.