Honesty in Resort Marketing: Prepare to Put Your Mental Wheels in Overdrive
Gregg Blanchard /
We like to think that we, as marketers, are honest. Let me rephrase. I like to think I’m honest in my marketing and I think many marketers are just like me. The problem is, I am often not honest enough with myself to realize that I’m not 100% honest. Not in a “100% Juice (contains 30% juice)” kinda way, but little stuff. Dumb stuff.
So, when Joel Gratz shared a link to this video (which fits because my favorite part of his original site was the “Voted #1 Powder Forecast by Our Dads” banner at the top), I tried to peel away those crusty layers of ego and really listen to what the speaker, Jason Cohen, was saying. The more I did, the more I realized how important this talk is. It’s 51 minutes long, but worth every second.
From website copy to snow reports, by the end of the video the wheels in my head were turning in high gear. I wouldn’t be surprised if it does the same for you.