Gunstock shows it doesn’t take a lot of design to stand out.
Gregg Blanchard /
So you’ve got something to say. You want people to notice it. You want people to remember it. You want people to be able to connect the positive vibes from those words/pictures/whatever to all the other positive vibes from other words/pictures/whatever you’ve shared in the past.
There are many things that can further this mission. One of those things is a little extra design, consistently applied to each such effort.
And it doesn’t take much.
Gunstock
Some of Gunstock’s recent tweets are a great example of this. By using a consistent overlay – topo-map lines with the logo top right – they’ve created a simple, visual pattern to build on.
— Gunstock Mountain Resort (@Gunstockmtn) December 3, 2021
— Gunstock Mountain Resort (@Gunstockmtn) December 1, 2021
— Gunstock Mountain Resort (@Gunstockmtn) December 2, 2021
Sprinkle in some big, blocky letters with the color matched to the subjects in the photo and I noticed multiple of these tweets in my feed.
Not 100% Unique
Have other brands used topo lines? Yes. Have other brands used big blocky letters? Yes. Have other brands overlaid their logo? Yes.
The goal with design isn’t to be a completely unique work of art, it’s to use simple design ideas – like topo lines and blocked letters – consistently so that every post has a better chance to:
- Stand out in someone’s feed, inbox, etc.
- Get the message across
- Tie everything together and back to your brand.
That’s what Gunstock did. And that’s what they got. Good stuff.