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Thomas Peck is an influencer. He’s one of those personalities whose niche is having no niche as he chases simple adventures to share with his his 42,000 Instagram followers, 1,120,000 YouTube subscribers, and 1,300,000 TikTok followers.

Now, truth be told, those numbers may be a bit inflated relative to his actual reach each time he uploads. A series of YouTube Shorts about mail delivery via boat went viral to the tune of over a billion views, but even if that may have diluted his following a bit he’s still a fantastic storyteller who earns a solid round of engagement and reach every time he posts. And, with roots in Wisconsin and many of his stories centered there, he seems to have a meaningful, local following as well.

Oh, and he sorta lives at Grand Geneva Resort now.

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A post shared by TPECK (@thomas_peck)

When I first saw that post back in November I wasn’t quite sure where it was headed.

• Did he really move in to Grand Geneva?
• Is this a partnership or is this some sort of challenge-style content for his fans?
• Why Grand Geneva?

As the weeks went on the answer started to become more clear as Thomas took his audience along as he explored and experienced everything Grand Geneva. This wasn’t just a one-off, this was a clever marketing partnership between himself and the resort.

For example, he followed up his first Instagram post with another from the resort’s tree-lighting ceremony.

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A post shared by TPECK (@thomas_peck)

Soon after he posted a video about riding on the Grand Geneva float during a parade and a Mr Beast-style “can’t leave the Grand Geneva arcade until we win the top prizes” video.

Between each were quick stories and reels and shorts spread across all of his accounts that took people through more and more of Grand Geneva’s activities. His most recent video is a simple example of how he’s combining YouTube-style content with a continuing tour through the resort. In this video he tried every dish on the menu.

I have no idea what the numbers are behind this campaign either financially or in total reach, but I think this is a really clever concept because it allows the entire resort story – arrival, events, dining, activities, etc. – to be told instead of just individual pieces. It’s not that influencer partnerships to highlight a specific event or product aren’t smart – they can be incredibly successful – but resorts have so much to offer and, typically, the ideal resort experience is typically made up of lots and lots of those pieces combined.

Thomas and Grand Geneva are doing a great job of merging that generation-specific storytelling with the complete resort experience. Really excited to see where this campaign goes from here.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.