The Sun Valley Marketing Alliance isn’t satisfied with the way their brand is viewed by the younger crowd. In response, they have not only revamped their entire plan, but have made it available to the public as well. Danielle Travers from PLUMtv turned me onto this recently and at this point, until I have a chance to chat with the Alliance more, the best way to share this is simply to give you the goods.

Download the Marketing Plan:
http://www.visitsunvalley.com/docs/Cities_Presentation_1.20.11_fixed.pdf

A Great Article with Details:
http://www.magicvalley.com/business/local/article_416f3e4d-cc8c-5c8e-bb1d-b8cf8864ebdc.html

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.