Friday Reading: Sun Valley Alliance Strategic Marketing Plan
Gregg Blanchard /
The Sun Valley Marketing Alliance isn’t satisfied with the way their brand is viewed by the younger crowd. In response, they have not only revamped their entire plan, but have made it available to the public as well. Danielle Travers from PLUMtv turned me onto this recently and at this point, until I have a chance to chat with the Alliance more, the best way to share this is simply to give you the goods.
Download the Marketing Plan:
http://www.visitsunvalley.com/docs/Cities_Presentation_1.20.11_fixed.pdf
A Great Article with Details:
http://www.magicvalley.com/business/local/article_416f3e4d-cc8c-5c8e-bb1d-b8cf8864ebdc.html