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Freeskier Print Ad Analysis of Sunday River, Bridger Bowl, Arapahoe Basin, and Loveland

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GREGG
BLANCHARD
   

This week we’re looking at print ads. Specicially, resort ads that appeared in the recent “Resort Guide” issue of Freeskier magazine. Judges were given an overview of Freeskier’s audience before ranking eleven ads on three criteria that had been determined by a survey of resort marketers. Today are the ads from pages 1-33 of the issue.

Agree/disagree with the rankings? Use the comments to sound off on why.

Sunday River
Concise: 7.5 (rank – #5/11)
Relevant: 7.6 (rank – #8/11)
Call to Action: 5.5 (rank – #6/11)
Overall Average: 6.9 (rank – #5/11)
SundayRiver

Bridger Bowl
Concise: 7.4 (rank – #6/11)
Relevant: 7.4 (rank – #9/11)
Call to Action: 4.2 (rank – #10/11)
Overall Average: 6.3 (rank – #8/11)
BridgerBowl

Arapahoe Basin
Concise: 6.0 (rank – #9/11)
Relevant: 6.7 (rank – #10/11)
Call to Action: 5.5 (rank – #5/11)
Overall Average: 6.1 (rank – #9/11)
ArapahoeBasin

Loveland
Concise: 7.5 (rank – #4/11)
Relevant: 8.2 (rank – #4/11)
Call to Action: 6.5 (rank – #3/11)
Overall Average: 7.4 (rank – #4/11)
Loveland


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