I’ve been surprised over the years how at few ski resort ads I see here in Utah during the winter. I’m still waiting for something that breaks through the clutter to grab my attention.

Even more surprising was the lack of ski resort TV ads on YouTube. When you go through the effort to put together a solid piece of content worthy of the TV screen, why not spread that spot like sweet molasses all over the web?

These four were a few I found on YouTube, nothing special, created with low budgets but still fairly effective in getting their message across. Some don’t even have video, just spiffied-up images.

Snowbowl Season Pass Promo
http://www.youtube.com/watch?v=CEPDOInVrBw

White Pine Ski Resort
http://www.youtube.com/watch?v=2WIJN79JbQg

Whistler/Blackcomb Edge Card
http://www.youtube.com/watch?v=8u8Rv_hLwFk

Ski Big Bear (Pennsylvania)
http://www.youtube.com/watch?v=-ePt7a7Tc8w

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.