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Facebook Top 25 Update – May 2011

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Back and forth it goes as Whistler/Blackcomb regains the top spot on the list. Aside from the top 2, some of the biggest jumps ever were bagged this month as growth rates dropped again for most resorts, opening the door for others to move up the rankings. Here are the full details for the Top 25 Ski Resorts on Facebook list.


  • Vail became the third resort to hit the 50,000 fan mark with 50,585 total likes.
  • The average number of fans for a top 25 resort is 28,090.
  • The average growth for a top 25 resort for the last month was 3.49% (780.2 / resort)
  • Total new fans for the top 25 resorts combined was 19,505
  • No new resorts were added to or dropped from the list.

The 5% Growth Club

  • Northstar-at-Tahoe – 16.10%
  • Copper Mountain – 12.46%
  • Jay Peak – 8.47%
  • Squaw Valley – 6.40%

All the Changes

  • Northstar-at-Tahoe (+4)
  • Copper Moutain (+3)
  • Jay Peak (+2)
  • Squaw Valley (+1)
  • Whistler/Blackcomb (+1)
  • Mammoth Mountain (-1)
  • Crystal Mountain (-1)
  • Aspen/Snowmass (-1)
  • Killington (-1)
  • Mount Snow (-2)
  • Snowshoe (-2)
  • Hunter Mountain (-2)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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