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Facebook Top 25 Update-Mar 2011

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GREGG
BLANCHARD
   

Want to boost your fan count? Stir up some controversy. Or so it seems. In a month where the average growth was only 4.5%, Squaw Valley, reeling (and recovering) from a barrage of Facebook frustration, came away with the highest growth percentage of 8.25. After all, you can’t “like” a friend’s post to support them or post some frustration of your own without being a fan first. Not a strategy I would advise, but interesting none the less. I would have liked to see Sunshine’s Village numbers right before their page disappeared.

Here’s all the details of the Facebook Top 25 Ski Resorts update:

New & Notable

  • Down from 10.23% in January and 7.67% in February, fan growth was the lowest its been since September of last year at 4.56%.
  • The number of total fans gained by the top 25 was 26,656
  • For the first time since this list began, we have a tie: Hunter Mountain & Winter Park both had 14,448 (although Hunter Mountain might be in the lead by now) at the time of writing.
  • The average number of fans for a March Top 25 page is 26,282

The 10% Club
Not a single resort had 10% growth, if you limit it to 5% there would still only be a small group:

  • Squaw Valley (8.24%)
  • Northstar at Tahoe (7.82%)
  • Jackson Hole (7.73%)
  • Copper Mountain (7.08%)
  • Wachusett (6.98%)
  • Vail (6.48%)
  • Aspen Snowmass (5.82%)
  • Hunter Mountain (5.12%)

All the Changes

  • Northstar at Tahoe (+4)
  • Copper Mountain (+2)
  • Jackson Hole (+1)
  • Keystone (-1)
  • Loveland (-1)
  • Winter Park (-2)
  • Alyeska (-3)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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