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Facebook Top 25 Update – Jan 2011

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Yep, it is that time of month again.   The last 31 days have seen a few big surprises further down the list after some impressive growth by Wachusett and Hunter Mountain. Plus, Mammoth Mountain is both our new leader and the first resort to hit 60k fans while Snowshoe continues their impressive growth in this month’s Facebook Top 25 Ski Resorts List:

Notable changes and trends:

  • Combined, the top 25 resorts gained 50,569 fans and averaged 10.23% growth
  • Backed by some awesome SM concepts, Copper Mountain has been racing up the charts but just missed out at #26 this month
  • After a back and forth battle and boosted by insane amounts of snowfall, Mammoth Mountain is back in front, passing 60,000 fans last week
  • Seven resorts are within 1300 fans of the top 25

The 10% Growth Club:

  • Wachusett (29.22%)
  • Hunter Mountain (22.86%)
  • Snowshoe (16.77%)
  • Valle Nevado (16.41%)
  • Mountain Creek (16.26%)
  • Northstar at Tahoe (12.06%)
  • Squaw Valley (11.79%)
  • Mammoth Mountain (10.87%)


  • Wachusett (+5)
  • Hunter Mountain (+3)
  • Snowshoe (+3)
  • Valle Nevado (+2)
  • Mammoth Mountain (+1)
  • Whistler/Blackcomb (-1)
  • Jay Peak (-1)
  • Killington (-1)
  • Alyeska (-1)
  • Jackson Hole (-2)
  • Beaver Creek (-3)
  • Okemo (-3, no longer in top 25)
  • Arapahoe Basin (-4, no longer in top 25)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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