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How resorts are communicating COVID-19 updates, changes, and information.

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GREGG
BLANCHARD
       

As more resorts start to speak to their audiences about COVID-19, I’ll be gathering these tweets and posts so we can learn from others’ messages and communicate thoughtfully and effectively during the following days and weeks.

Note: These will be listed in order from oldest to newest. If I miss any, please let me know – contact@slopefillers.com

March 5
CRYSTAL
First public notice.
https://www.crystalmountainresort.com/the-mountain/crystal-blog/covid-19-public-notice

March 6
ARAPAHOE BASIN
Posts first update about awareness and current status in the area.

March 8
CRYSTAL
Information regarding someone who tested positive for Covid-19 and had been skiing at the resort in the days leading up to their diagnosis.
https://www.crystalmountainresort.com/the-mountain/crystal-blog/covid-19-public-notice

March 11
Statement from Vail resorts being linked to from the websites of many Vail mountains, mainly in Colorado.
http://news.vailresorts.com/mountain/vail/statement-from-vail-resorts-on-coronavirus-covid-19-in-colorado.htm

SUMMIT AT SNOQUALMIE
Page set up for regular updates, outlines changes. Resort remaining open.
https://summitatsnoqualmie.com/summit-source/covid-19-update

March 12
BERKSHIRE EAST
Announces resorts will be closing early.
https://berkshireeast.com/the-resort/blog/statement-on-covid-19

CATAMOUNT
Announces resorts will be closing early.
https://catamountski.com/the-resort/blog/statement-on-covid-19

BOYNE
Cancels Brew-Ski Festival. Resort remains open.

ARAPAHOE BASIN
Another update, similar to the first but clarifying that the resort will remain open.

CRYSTAL
Update on situation with notice that they will remain open.
https://www.crystalmountainresort.com/the-mountain/crystal-blog/covid-19-public-notice

WINTER PARK
Begins replying to guests individually about mountain’s current status being open.

ASPEN
Announces event cancellations, removing seating at restaurants, and more. Resort remaining open.

SUNDAY RIVER
Page set up for regular updates, outlines changes. Resort remaining open.

SKI SANTE FE
Page set up for regular updates, outlines changes. Resort remaining open.

MAGIC
Short update at the end of email campaign.
https://mailchi.mp/magicmtn/already-working-on-1718-ski-season-2691119

SNOWBASIN
Page set up for regular updates, outlines changes. Resort remaining open.
https://www.snowbasin.com/blog/update-coronavirus-covid-19

MT ABRAM
Announces closure due to lack of snow and virus.

LIBERTY
Remains open for final weekend, cancels all events. Does not mention virus specifically.

BUCK HILL
Cancels event, remains open, begins updates.

SNOWSHOE
Releases official statement.

JAY PEAK
Releases official statement.

SNOWBIRD
Individual responses to inform they will remain open.

HOO DOO
Events canceled. Resort remaining open. Email campaign.
https://mailchi.mp/hoodoo/march-12-2020

PAJARITO
Events canceled, Instagram post with details. Resort remaining open.

CRYSTAL MOUNTAIN
Page set up for regular updates, outlines changes. Resort remaining open.

KING PINE
Events canceled, no specific mention of virus in tweet but detailed in blog post.

ROUNDTOP
Events canceled, no specific mention of virus in tweet or blog pot.
https://twitter.com/roundtopmtn/status/1238240665705893890

POWDER MOUNTAIN
Page set up for regular updates, outlines changes. Resort remaining open.

JACKSON HOLE
Events being canceled. Page set up for regular updates, outlines changes. Resort remaining open.

MAMMOTH
Page set up for regular updates, outlines changes. Resort remaining open.

SUN VALLEY
Events being canceled. Page set up for regular updates, outlines changes. Resort remaining open.

SIERRA AT TAHOE
Page set up for regular updates, outlines changes. Resort remaining open.

PANORAMA
Page set up for regular updates, outlines changes. Resort remaining open.

LOVELAND
Replying to questions individually.

BOYNE MOUNTAIN
Page set up for regular updates, outlines changes. Resort remaining open.
https://www.boynemountain.com/boyne-mountain-statement-on-cleaning-protocols

SUGARLOAF
Page set up for regular updates, outlines changes. Resort remaining open.
https://www.sugarloaf.com/covid-19

KILLINGTON
Individual reply to questions. Details on their website coming tomorrow.

WHITEFACE
Limiting capacity indoors and on lifts.

SQUAW
Page set up for regular updates, outlines changes. Resort remaining open.

March 13
(NOTE: Given the volume and similarities between most responses, I’m only including major and/or unique updates for this day)

NUB’S NOB
Announces closure.

https://www.nubsnob.com/

MARBLE MOUNTAIN
Announces closure.

JAY PEAK
Announces closure.

TAOS
Announces closure.

RED RIVER
Cancelling all events, resort closing March 22 as scheduled.

HIDDEN VALLEY (ALBERTA)
Announces closure.

http://skihiddenvalley.net/

BLUE KNOB
Announces closure.
https://blueknob.com/latest-conditions-information/

ALTA
Page set up for regular updates, outlines changes. Resort remaining open.
https://www.alta.com/stories/covid-19

TAHOE DONNER
Closing many facilities, including ski area after this weekend.

BIG SNOW
Closure announced.

View this post on Instagram

With the best interests of the health of our team, guests and local communities in mind, American Dream and Big SNOW American Dream have made the decision to temporarily close our doors as a preventive measure in our national fight against the further spread of the coronavirus. Effective Monday March 16, Big SNOW and American Dream will be closed through the end of the month. This is a decision we did not take lightly, as we recognize the impact that this business interruption will have on the lives of our team members and our guests. Further updates and information on re-opening dates will be posted on our website and social media channels as they become available. We thank you for your patience, support and understanding as we all work together to do our part in quickly stopping the spread of this global pandemic. Any guests with questions regarding tickets booked for next 30 days should email us at info@bigsnowad.com.

A post shared by Big SNOW American Dream (@bigsnowad) on

March 14
(NOTE: Given the volume and similarities between most responses, I’m only including major and/or unique updates for this day)

PORCUPINE MOUNTAIN
Early closure announced.

BRYCE RESORT
Last minute closure of this weekend’s events. Remaining open.

ELDORA
Remaining open, but discontinuing shuttles. Page setup for updates.

VAIL RESORTS
Tweet update from individual resorts. Remaining open. A few example tweets below.

LOVELAND
Suspends Ridge Cat operations.

SNOWBASIN
Letter from the GM to update community on situation including cancellation of events. Resort remains open.

ARAPAHOE BASIN
Another update from the GM outlining additional changes made to encourage social distancing. Resort remains open.

BRIGHTON
Page set up for regular updates, outlines changes. Resort remaining open.

BRIDGER BOWL
Bus service discontinued.

BLACK MOUNTAIN
Early closure announced.

BOYNE HIGHLANDS
Early closure announced.

BOYNE MOUNTAIN
Early closure announced.

VAIL RESORTS
Early closure of all North American resorts announced.

ALTERRA
Early closure of all resorts announced.
https://www.alterramtnco.com/news/2020/03/14/alterra-mountain-company-closure-announcement.html

LOVELAND
Early closure announced.

ARAPAHOE BASIN
Early closure announced.

SUGAR BOWL
Early closure announced.

WINDHAM
Early closure announced.
https://www.windhammountain.com/press-room/covid-19/

TELLURIDE
Early closure announced.

ALTA
Early closure announced.

ASPEN SNOWMASS
Early closure announced.

SIERRA AT TAHOE
Early closure announced.

SNOWBIRD
Early closure announced.

POWDERHORN
Early closure announced.

BOREAL
Early closure announced.

COPPER MOUNTAIN
Early closure announced.

RABBIT HILL
Early closure announced.

KILLINGTON
Early closure announced.

PICO
Early closure announced.

March 16
(NOTE: Given the volume and similarities between most responses, I’m only including major and/or unique updates for this day)

LEE CANYON
Early closure announced.

SUNRIDGE
Early closure announced.

CRANMORE
Early closure announced.

WACHUSETT
Remaining open, statement from resort president released.

LAKE LOUISE
Remaining open, statement released.

KING PINE
Early closure announced.

WINTERPLACE
Early closure announced.

BUTTERNUT
Early closure announced.

TAOS
Closure date updated from 3/22 to 3/15.

SUN VALLEY
Early closure announced.

SNOWBASIN
Early closure announced.
https://twitter.com/SnowbasinResort/status/1239271569014153217

WATERVILLE VALLEY
Remaining open, operations significantly limited.

BRIDGER BOWL
Early closure announced.

RED LODGE
Early closure announced.


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