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There’s a lot of good stuff floating around and not enough time this week for a marketer / jr high track coach / parent / husband / side-hustler to cover all of them, so this week I’m going to give a few quick shoutouts to things I’m digging as the snow melts are summer operations approach.

1. Boyne’s New Pass

I’m not smart enough or have enough insight to know why they haven’t do so until this point, but I’m stoked that the time has arrived for an all-Boyne pass. We all know that Boyne has an incredible list of mountains, but maybe it’s because Boyne as the common thread has always been in the background, seeing their portfolio on the Boyne Passport sales page is a reminder just how strong their portfolio is and how much potential they have.

This may sound odd, but my favorite thing is the price – $2,600 – because I feel like it’s an accurate representation of what you’re receiving. It’s less about the volume game and more about giving superfans and Boyne-lifers the chance to get unlimited refills of Boyne’s incredible destinations.

They’ve got the loyalty program, they’ve got a fantastic team, they have some incredible brands, and now they have a pass. I’m liking where things are pointing for Boyne.

2. Powder Mountain’s Unpacked

The idea of providing stats for your skiers isn’t anything totally new, but I really like the way that PowMow is rolling this out. Because they aren’t just letting skiers celebrate their own seasons, they’re putting the names of a few of their most loyal passholders up in lights on digital billboards.

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I’m a huge believer in putting skiers’ names up in lights and this is a next-level version of that. Head to Powder Mountain’s Instagram account and scroll through their last half-dozen posts or so for more of these sorts of efforts.

3. Solitude’s Pond Skim Shorts

With so many resorts using vertical-video style channels, I’m surprised that more teams aren’t also uploading those edits to YouTube. Especially when you consider how much viral-worthy stuff happens on mountain during a year. Pond skims are absolutely one of those and Solitude wisely distributed these on YouTube as shorts as well as other channels.

Count ’em up, that’s roughly 200,000 views from 7 shorts despite only having 7,000 subscribers. And notice that Solitude isn’t overcomplicating it, they’re uploading essentially raw video from the event and getting those views.

That’s all for this week. Is your resort up to something cool? Let me know.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.