Over the last few years we’ve seen a bunch of summer projects documented with the touch of a marketer/storyteller’s hand.
Sunday River’s Jordan 8 update series.
The format is simple:
Here’s the first episode.
By the way, as a snowboarder and father of 2 not-so-heavy children, I think that point the gradework on Kansas is something that’s worth of it’s own headline ;)
Summer provides a few months where you have to decide what you’re going to do to hold the attention of an audience that’s primary interested in your winter activities (though, that’s obviously changing) and series like these are a fantastic way to do that.
It gives more meaning to the moment of riding the lift for the first time, it helps people feel like they’re part of the story, and it makes a connection to the top.
Great work by the Sunday River team.
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