Winter Park, Sugarloaf, and Gunstock Make Bet on Aggregated Social Content
Gregg Blanchard /
Monday, I’ve found, needs ideas. Good or bad, there’s something about innovation that get’s my brain out of the weekend rut and into a marketing mindset. This post is a means to that end.
Skiers are generating content. You’re generating content. But, where is it?
Typically, the answer is “lots of places.” It’s on Facebook, Twitter, Pinterest, and Instagram under your name, other usernames, or various hashtags. It’s all great content, but is there value in bringing it together?
Example 1: Winter Park’s Live Fan Page
Winter Park setup a page that uses the Pixlee app to aggregate all Instagram photos tagged with #winterpark or #winterparkresort. It’s not front and center (it took me a minute to find it from the main landing page), but it’s there.
http://www.winterparkresort.com/media/live-fan-page.aspx
Example 2: Sugarloaf’s Blue Room
Sugarloaf is aggregating a bit more, but everything sits below a large, dynamic section filled with content tagged #theloaf. A combination of user and brand generated content, the Blue Room combines tweets, video, and pics pretty seamlessly and get’s a lot of love from a main slider image on the landing page.
http://www.sugarloaf.com/blueroom/
Example 3: Gunstock Social Feed Deck
Last year, Gunstock and Propeller launched the Media Feed Deck which was an aggregation of about a half dozen streams (depending on the resort) like weather, Facebook fans, Facebook posts, tweets, videos, photos, and webcams.
The Value
Yes, there is a lot of content about your brand and, yes, it is scattered across the digital landscape. I really like the idea of putting it all in one place and I really like that this central location is on the resort’s domain. The question is, will skiers like it enough to use it?
Twitter feeds and Facebook news feeds are great because I find a lot of value in having everyone’s content in one place. What I’m not sure on is if I find similar value in having all of one brand’s content in one place. Thoughts?