skip to main content

Social Media
After Summer Slump, Ski Resorts Record Hefty Growth on Twitter

divider image for this post

Winter is coming and skiers on Twitter know it. After monthly growth that has hovered around 2.5% since April, snow is back on the menu as resorts increased their followers by an average of nearly 4.5%. Here’s all the details from the data grabbed for the latest update to the Top 25 Ski Resorts on Twitter list. ¬†Additional, congrats to Whistler/Blackcomb for being the first resort to reach 20,000 followers and Mammoth and Keystone for both reaching the 10,000 follower mark.

Also note that Twitter numbers and regional rankings for all ski resort social media dashboards are now updated as well.

Stats from TOP 25 Resorts on Twitter

  • Total new followers in last month: 7,931 (was 4,022 last month)
  • Average growth: 4.49% (was 2.27% last month)
  • Total followers: 184,746 (was 176,815 last month)
  • Fastest growth: Telluride – 10.34%
  • Average number of followers: 6,936.5

Stats from ALL Resorts on Twitter

  • Total new followers in last month: 19,941
  • Average growth: 4.79%
  • Total followers: 435,884 (was 415,943 last month)
  • Fastest growth (at least 100 followers): Chicopee Ski Area – 36.55%
  • Average number of followers: 1,370.7

Top 25 List – All the Changes

  • Snowbird (+1)
  • Killington (+1)
  • Stowe (+1)
  • Arapahoe Basin (+1)
  • Squaw Valley (+1)
  • Telluride (+1)
  • Grouse Mountain (-1)
  • Winter Park (-1)
  • Canyons (-1)
  • Northstar at Tahoe (-1)
  • Sugarloaf (-1)
  • Sunday River (-1)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

Get the weekly digest.

New stories, ideas, and jobs delivered to your inbox every Friday morning.