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SlopeFillers was created with a very simple mission: gather and share great resort marketing examples, ideas, and stories.

My efforts here are humble and well-meaning, but ultimately imperfect and I’m deeply grateful to all the talented marketers in this industry who have seen past those flaws and embraced what I’m trying to do.

I’m also extremely appreciative of my employer, Inntopia, for their support and belief in this site.

No single post or story will change our industry, but hopefully the sum of these simple parts will make some small, meaningful dent in our collective efforts to put more skiers on more slopes.

Gregg Blanchard

P.S. – I recently talked about the origins of this site at Inntopia’s annual conference. You can watch the recording here.