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What’s changing on SlopeFillers going forward.

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GREGG
BLANCHARD
   

With the results of the survey posted and lots of lessons swirling through the brain, I took some time to figure what I’d change based on what I learned. Here’s the scoop.

Side note: I should have said something in the video, but a shout out to Jim Seely at Lee Canyon for sending me the logo t-shirt I was wearing.

For those of you who don’t have four minutes to spare, here’s the bullet-point recap:

  • Experiment with photo and video: 62% of you prefer text but there’s a big group that want something to watch or listen to.
  • Share more examples of great marketing: it’s what got SlopeFillers started and it’s clearly something people wish I’d do more of so I will as I decrease the volume of interviews.
  • Do more surveys around things that matter to you: trends, challenges, ideas, tech, you name it, I’ll start gathering and sharing the community’s thoughts on key topics.

See you tomorrow!


About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.

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