Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: Which summer subject line words get the most email opens for resorts?
- Q: Which states plan their winter resort vacations furthest in advance?
- Q: How hard is it to get a season passholder back after they skip a season?
- Q: When it comes to RFM, who are your resort’s Twitter followers…really?
- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
Want More Views on Your Resort’s YouTube Videos? Watch This.
YouTube optimization is one of the low-hanging fruits of video marketing. For most, a “set it [create it] and forget it” pattern seems to be the norm. Spend half a day creating an awesome video, share it to social networks, and move on to your next piece of cinematic genius.
Yet, with a few simple elements of YouTube optimization, you can reap serious benefits down the road as you consistently get a few more views each day that you would have otherwise.
Expectations
I’m not talking about 100,000 views at the drop of a hat, I’m talking about going from 500 views after a month to 1,500 or 2,500 views after a month. Not 100x, but 3-5x as many views is not that unlikely.
The video above outlines some of those simple factors that influence how your video ranks. Alone, one ranking trigger won’t make a huge difference, but if you apply a handful of tactics with every video that you release, I think you’ll be pleasantly surprised with the results.
Looking for more on this idea of YouTube Optimization? Here are an article I’d recommend:
http://blog.hubspot.com/blog/tabid/6307/bid/4826/SEO-for-YouTube-How-to-Search-Optimize-Video-for-B2B-Marketing.aspx
And another video:
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 262,768 | -771,906 | -73.95% |
| total fans | new yest | mo grwth |
| 5,187,610 | 3,274 | 0.98% |
| total views | new yest | mo grwth |
| 39,939,983 | 12,260 | 1.21% |
| total fols/+1 | new yest | mo grwth |
| 37,569 | 52 | 3.33% |
| avg score | was yest | 7-day |
| 43.90 | 43.93 | -0.26 |
| total fols | new yest | mo grwth |
| 340,324 | 298 | 2.62% |
| total page likes | new yest | mo grwth |
| 257,640 | 51 | 0.53% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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