Ski Resort Marketing
Ideas Inspiration Analysis

Ski Resort Marketing

SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.
Yes, I know Twitter stats are messed up. But I'm too busy nuzzling my firstborn to fix it so you'll just have to wait. :)

When Tough Mudder Meet’s Northstar’s Marketing Talent: This Happens

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September 27th, 2012By: Gregg Blanchard

Sometimes I share things that are awesome in and of themselves and then I flap my gums for no reason. I hope to break that trend today and let the ad do the talking. With rooms still available for the then upcoming Tough Mudder race, Northstar got creative with this image.


http://www.facebook.com/photo.php?fbid=10151158527…

Whether visitors took this literally and didn’t shower before heading to be and/or whether the cleaning crew attacked the marketing office in a fit of exhausted, clogged-washing-machine rage the day after is unknown.


  • jjj

    Mudder Racers ain't so tough. We get dirtier than that spring skiing in the mid-Atlantic. LOL

  • http://mountsnow.com Matt

    Great ad

  • jon

    woo hooo!

Industry Social Snapshot

Totals and averages from all North American ski resorts' social media activity.
total views new yest mo grwth
39,927,723 0 1.26%
total fols/+1 new yest mo grwth
37,517 25 3.26%
avg score was yest 7-day
43.93 44.00 -0.38
total fols new yest mo grwth
340,026 232 2.56%
total page likes new yest mo grwth
257,589 90 0.57%

Resort Social Dashboard

View any North American resort's social media performance & compare them to other mountain resorts.

About: Gregg Blanchard

SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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