Time to highlight some simple marketing again.

This time, it comes from Timber Ridge Lodge in Lake Geneva, Wisconsin. I don’t think I’ve ever featured any of their efforts before, but in the spirit of simplicity, I’ll tone down my yakking and jump right in:

Thanks to shalynn h for the great 4 star review on TripAdvisor! http://t.co/bEb3Hj9VVL

— Timber Ridge Lodge (@Timber_Ridge) October 14, 2013

Thanks to DCmomto3 for the great 4 star review on TripAdvisor! http://t.co/7Htd82waQt

— Timber Ridge Lodge (@Timber_Ridge) October 29, 2013

Thanks to Tammy S for the great 5 star review on TripAdvisor! http://t.co/7Htd82waQt

— Timber Ridge Lodge (@Timber_Ridge) October 25, 2013

Noticing that each tweet was formatted identically, I checked the details and, sure enough, it was autoposted by an app called Revinate.

Now, this could easily lead into a length, but valuable, discussion about whether or not to autotweet/autopost, but let’s set aside that issue for today and just look at the content by itself so we don’t get sidetracked.

So, with a few characters, Timber Lodge is both:

• Spreading the value of positive guest feedback through other channels
• Encouraging more by showing that if you leave a good review they’ll put your name up in lights
• Adding a bit of variety to the typical Twitter feed

A simple idea with simple execution and simple results. I like it.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.