As Facebook growth continues a slowly trend (compared to last season), ski resorts on Twitter are growing at a record pace. Despite a slow snow year, over 50,000 people started following ski resorts during December. As a sign of the growth, three resorts – Aspen/Snowmass, Killington, and Park City – all reached the 10,000 mark. These numbers tell me that Twitter is remaining, and rightfully so, a focus for marketers. Tweets per day is up as well, now running around 2.5 / day for the average resort. Here are all the updates to the latest version of the Top 25 Ski Resorts on Twitter.
(In case you missed it, the new resort social dashboards are live. They now include daily stat updates, added metrics, and a comparison tool to stack your stats up against other resorts.)
All the Changes
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