Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: Which summer subject line words get the most email opens for resorts?
- Q: Which states plan their winter resort vacations furthest in advance?
- Q: How hard is it to get a season passholder back after they skip a season?
- Q: When it comes to RFM, who are your resort’s Twitter followers…really?
- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
Is “Content” or “Brand” in Your Marketing Plan? Then Watch These…Now
In 2011, I was moving the weekend of The Meeting 7. In 2012, I was scrambling to get everything squared away at home to I could leave on a trip and I missed The Meeting 8. In 2013, I’ll be there because I don’t want to risk missing insights like these. These were some of the best panel discussions I’ve seen in a while.
Yes, it’s three total hours of video.
Yes, you’re busy.
But find a way to give these videos a listen as soon as you can and you won’t regret it.
Remember
Now, lest we think of these as a replacement for the real thing, don’t forget that all these people who shared their genius with attendees were actually there. Your name and face could now be in their memory and your business card could be in their wallet. Props to Aspen for sharing the videos, but I’ll be there in person next year and so should you.
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 1,034,674 | 12,835 | 2.62% |
| total fans | new yest | mo grwth |
| 5,184,336 | 4,106 | 0.94% |
| total views | new yest | mo grwth |
| 39,927,723 | 0 | 1.26% |
| total fols/+1 | new yest | mo grwth |
| 37,517 | 25 | 3.26% |
| avg score | was yest | 7-day |
| 43.93 | 44.00 | -0.38 |
| total fols | new yest | mo grwth |
| 340,026 | 232 | 2.56% |
| total page likes | new yest | mo grwth |
| 257,589 | 90 | 0.57% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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