Taking the “Name 100 Resorts Challenge” to the Next Level: Skier Visits
August 28th, 2012By:
Since the first version of the social media dashboards, one things has always been missing: skier visits. Which bums me out, honestly, because skier visits are often thought of as the universal common denominator for resort comparisons. They’re used to determine everything from membership fees to elegibility for awards. But what if we could use these numbers for marketing comparisons and benchmarks?
Imagine the possibilities…
For example, imagine sticking your resort’s skier visits into a form and instantly seeing how many fans a resort like yours has (we used a small sample to try that today with the Stash, but this is just the tip of the potential iceberg), how fast they’re growing, what their engagement is, if they are on Pinterest (or not), if they are on Google+ (or not), how many times a week they tweet, how often they’re mentioned on Twitter, and much, much more.
Missing this piece from marketing analyses has always felt like a insight-sucking void of information. Hopefully, that will change starting today.
Are You Industry Savvy?
Let me be clear that I do NOT want you to share the skier visits of the resort you work for if you are not supposed to. Instead, I want you to make your best guess of skier visit numbers for as many resorts as you are familiar with.
Are you pretty sure Killington has X# number of visits? Perfect. Think you read that Keystone gets X# skiers a year from a local article? Awesome. It’s not a one-precise-source idea, but rather the average of many good guesses that can paint a deeply insightful marketing picture.
Game? Start With a State…
All the resorts in North America are grouped by state. It’s pretty simple and shouldn’t take you more than a minute or two to crank out as many as you have insights on. Click on a state you’re familiar with to get started: