Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: Which summer subject line words get the most email opens for resorts?
- Q: Which states plan their winter resort vacations furthest in advance?
- Q: How hard is it to get a season passholder back after they skip a season?
- Q: When it comes to RFM, who are your resort’s Twitter followers…really?
- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
Summer Social Snapshot, Fan Growth Resorts Are Seeing Each Week
The industry social snapshot on the right gives a daily, aggregate number of social media activity. But what about averages for individual resorts? Perhaps on a weekly basis? Your wish is my command.
Note: for this analysis I’ve only counted resorts with at least 1 of each metric (followers, fans, etc.) to avoid accounts that were created but never used.
Twitter
Resorts w/ Accounts: 325
New Followers per Week per Resort: 7.3
New Following per Week per Resort: 3.3
New Tweets per Week per Resort: 5.1
Facebook
Resorts w/ Accounts: 436
New Fans per Week per Resort: 32.7
New Checkins per Week per Resort: 7.3
Pinterest
Resorts w/ Accounts: 33
New Followers per Week per Resort: 2.4
Instagram
Resorts w/ Accounts: 56
New Followers per Week per Resort: 17.2
New Pictures per Week per Resort: 1.7
Google+
Resorts w/ Accounts: 82
New Followers per Week per Resort: 2.1
YouTube
Resorts w/ Accounts: 191
New Video Views per Week per Resort: 368.6
New Subscribers per Week per Resort: 0.6
Foursquare
Resorts w/ Accounts: 28
New Likes per Week per Resort: 39.2
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 262,768 | -771,906 | -73.95% |
| total fans | new yest | mo grwth |
| 5,187,610 | 3,274 | 0.98% |
| total views | new yest | mo grwth |
| 39,939,983 | 12,260 | 1.21% |
| total fols/+1 | new yest | mo grwth |
| 37,569 | 52 | 3.33% |
| avg score | was yest | 7-day |
| 43.90 | 43.93 | -0.26 |
| total fols | new yest | mo grwth |
| 340,324 | 298 | 2.62% |
| total page likes | new yest | mo grwth |
| 257,640 | 51 | 0.53% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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