Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
- Q: Where do the longest-staying guests come from for Eastern and Western resorts?
- Q: Should you send season pass deadline emails the last day or day before?
- Q: What happens when you send an email to people who don’t open your emails?
- Q: How frequently are resorts posting on Facebook this year compared to previous years?
5 Solid Summer Marketing Tips for Ski Resort Marketers
June 10th, 2011
I really like the work that Propeller Media does. Whenever they roll out a new design, there always seems to be a slice of innovation and marketing/business savvy built in. Recently, they posted a list of “5 summer marketing tips for ski resort marketers” on their blog. It covered a few topics that I was planning on hitting here and then some. Rather than rewrite them all, I’ll spread the love to their site and let you get their take…with one addition.
Actually, addition may not be the right word, think of it as me taking a highlighter and drawing attention to the part I felt really hit a critical principle: keep the summer content flowing as things (improvements, events, etc.) happen around the resort. I think some of the best content pieces (like lift construction) happen during the summer. Don’t miss out. Additionally, as you keep talking through social media, this will help you with another item from the list: identifying the influencers. Allow the quieter summer season to sift out the hardcore fans.
Here’s the link to the full post:
http://insidepropeller.com/2011/06/07/5-summer-marketing-tips-for-ski-resort-marketers/
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 1,011,551 | 417 | 1.41% |
| total fans | new yest | mo grwth |
| 5,141,755 | 1,434 | 0.58% |
| total views | new yest | mo grwth |
| 39,529,594 | 12,674 | 1.18% |
| total fols/+1 | new yest | mo grwth |
| 36,544 | 25 | 4.79% |
| avg score | was yest | 7-day |
| 45.26 | 45.32 | -0.67 |
| total fols | new yest | mo grwth |
| 333,038 | 297 | 2.51% |
| total page likes | new yest | mo grwth |
| 256,448 | 17 | 0.69% |
| total fols | new yest | mo grwth |
| 13,294 | 21 | 4.56% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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