Of all the device-accessed places resorts try to get their content, one has been completely overlooked.
But there’s one place they, nor any other business has effectively reached yet.
A Dash of Content
Last week I shared a content aggregation idea that took all the date-specific content on a website and put it in one place: promoting resort offers together instead of individually. So, I’ll start with that some piece of content to highlight this idea as well.
Starting with that, this is the treatment I gave it. Subtle, but see if you can figure out where I’d put this?
Figure it out?
The One Spot…
The one spot I’ve never seen a business take advantage of is the start page on a browser.
Like the desktop wallpaper it’s big and seen every day. Like a website it’s dynamic and easy to maintain. In fact, it is a website, just a website that’s built to act as a start page. And this is just a draft, you could easily add:
The list goes on.
One Final Touch
To get people to set this as their homepage I’d add a very simple tweak in the form of a contest. Skiers would win by having this page as their start page.
Using a combination of IPs, cookies, and an email sign-up form, I’d let skiers use this as their start page on 3-5 different devices with each having a unique chance of winning. Then, I’d randomly reward a start-page user on any given day with, again, a prize that would require a trip to the mountain to use.
So, that’s what I’d do.
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