Various platforms provide various economies of reach. For example, social media can broadcast the same message to large groups for almost no cost and email can send customized messages to individuals for a small cost.
But what about mobile?
Between the cost to acquire and cost to send, I’ve never been a big fan of SMS as a marketing platform, especially with email access now on so many smartphones, but Squaw, with the Lumiplan platform, has found another avenue.
A Simple Tweak
The idea is simple: you get alerts when your Klout score drops, your unborn child reaches the size of a lemon, and ComputerGal36 likes your photo on Instagram, so why not trigger alerts of vastly more important news (well, except for the lemon) like…say…powder days.
That’s exactly what Squaw does:
While it is dependent on the user approving notifications from your app, it’s a very low-cost, simple way to broadcast short messages to lots of skiers with a high probability of being seen.
Smart move by Lumiplan to include this in their app offering.
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