Consistency & Resort Marketing: A Milestone & A Reminder
October 6th, 2011
This post has two simple purposes: celebrate a milestone and provide a simple reminder of a frequently forgotten marketing principle. My third, secret purpose is not to wax too philosophical. Onward.
A few weeks after I started SlopeFillers, I knew I needed a schedule for when I would write posts or, as often happens with blogs, I never would. Ambitiously, and a bit naively for a side project, I decided that I’d publish every weekday except for holidays. I’m proud to announce that today is the 300th consecutive weekday post. It didn’t come easily, but with a lot of early mornings, late nights, and lunchtime typing, I made it happen. May not be anything spectacular, but it’s a fun chance to look back and see what sticking to that goal has accomplished.
Marketing is full of shiny objects, things that can easily distract us from plans and paths that we’ve worked long and hard to develop. This is especially true with the rapid changes in the web marketing landscape and social media. Real results rarely, if ever, come instantly. They require long, consistent effort. A few that come to mind:
- Earning high Google search rankings through SEO
- Building and maintaining a solid, valuable database of [potential] customers
- Developing the brand your resort deserves
- Creating a loyal, active group of fans on social media
None of these come overnight, and they never will. So the reminder today is simply this: be consistent in your efforts, stick to your plan, and some day you’ll look back and see just how far you’ve come as I had the pleasure of doing today. Good luck.
“I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” -Steve Jobs