Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: Which summer subject line words get the most email opens for resorts?
- Q: Which states plan their winter resort vacations furthest in advance?
- Q: How hard is it to get a season passholder back after they skip a season?
- Q: When it comes to RFM, who are your resort’s Twitter followers…really?
- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
Yes, I know Twitter stats are messed up. But I'm too busy nuzzling my firstborn to fix it so you'll just have to wait. :)
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 1,034,674 | 12,835 | 2.62% |
| total fans | new yest | mo grwth |
| 5,184,336 | 4,106 | 0.94% |
| total views | new yest | mo grwth |
| 39,927,723 | 0 | 1.26% |
| total fols/+1 | new yest | mo grwth |
| 37,517 | 25 | 3.26% |
| avg score | was yest | 7-day |
| 43.93 | 44.00 | -0.38 |
| total fols | new yest | mo grwth |
| 340,026 | 232 | 2.56% |
| total page likes | new yest | mo grwth |
| 257,589 | 90 | 0.57% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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