A few weeks ago I made a call for swag and you guys delivered. I’ve got a stack of koozies, stickers, and other gear that I’ll be featuring, two at a time, on the blog. Hopefully, with my super-scientific analysis, we’ll spark some ideas for sweet swag to line-up for next season. If you missed the first couple battles, check it them out round 1 here and round 2 here.
I’m going to judge the swag on four areas and give a score for each to determine a winner:
- Cool – would I actually want to use it?
- Useful – is it something I could use on a regular basis?
- Branding – do I know it’s tied to a certain resort?
- Unique – how common is this sort of swag?
With a score of 1-10 on each, we’ll end up with a score out of 40. Onward.
Contestant #1 – Copper Mountain
This lovely pair of ski socks really caught my wife’s eye (she has a drawerful of “cute” socks) and don’t seem to be a cheapo pair of Wal-Mart quality 99-centers.
- Cool: 7 – as I guy, the print makes me give it a 5, but my wife loves them – so an 7 it is.
- Useful: 10 – even with a cutesy print, I am firm in my belief that it is impossible to own too many socks
- Branding: 8 – lots of copper logos on the sole, angle, and calf make it hard to miss but, you do wear these on your feet so the branding may only impact yourself
- Unique: 8 – I must say that I’ve never had a pair of resort-branded ski socks before
- TOTAL: 33
Contestant #2 – Sugarloaf
King of Spring T-Shirt
The classic t-shirt is always a favorite. Don’t believe me? Go to a college basketball game and watch the mayhem when the cheerleaders toss rolled up shirts into the crowd.
- Cool: 8 – not the coolest design ever, but a big logo and clever saying are a nice combo
- Useful: 9 – like socks, it’s impossible to own too many t-shirts – the only reason it’s a 9 is because it’s the boxy-style fit which makes it hard for uber-skinny folk like myself to wear them
- Branding: 10 – the Sugarloaf “king” claim is well known and now extends to acreage as well – good stuff
- Unique: 7 – as far as t-shirts go, I’ve seen more unique, but the bold tagline and crowned logo keep it up there
- TOTAL: 34
The socks are comfy, but even if everyone wears them they simply won’t be seen unless you’re one of those socks and sandals people. In which case, associating your brand with that group might not be a great idea. The t-shirt is simple, hits the brand messaging Sugarloaf is known for and, in this round, just edged out the socks. I like both though. I’m a sucker for resort logo t’s but socks are super useful. I think both can make a solid piece of swag.
Want your resort’s swag included in the next round? Either email a picture to me at firstname.lastname@example.org or, if you have some to share, mail those goodies to:
506 Crazy Horse Circle
Edwards, CO 81632
Published June 1st, 2012 by Gregg Blanchard.