Top 25 Ski Resorts on Twitter
July 7th, 2010
Note: Many thanks to EricInParkCity’s list, Twitter Counter, and WeFollow as a resources in compiling this list)
There is a chance I have missed a couple. If you notice one that slipped through the cracks, please shoot me an email and let me know. Just FYI, these are ranked by FOLLOWERS.
UPDATED: January 1, 2012
1) Whistler Blackcomb: Followers: – 26,955
http://twitter.com/whistlerblckcmb
http://twitter.com/whistlerblckcmb
2) Breckenridge Ski Resort: Followers: – 14,035
http://twitter.com/breckenridgemtn
http://twitter.com/breckenridgemtn
3) Mammoth: Followers: – 12,532
http://twitter.com/MammothMountain
http://twitter.com/MammothMountain
4) Keystone Resort: Followers: – 12,298
http://twitter.com/keystonemtn
http://twitter.com/keystonemtn
5) Killington Ski Resort: Followers: – 10,489
http://twitter.com/KillingtonMtn
http://twitter.com/KillingtonMtn
6) Aspen/Snowmass: Followers: – 10,078
http://twitter.com/aspensnowmass
http://twitter.com/aspensnowmass
7) Park City Mountain Resort: Followers: – 10,023
http://twitter.com/pcski
http://twitter.com/pcski
8) Vail Ski Resort: Followers: – 9,181
http://twitter.com/vailmtn
http://twitter.com/vailmtn
9) Jackson Hole: Followers: – 8,678
http://twitter.com/jhski
http://twitter.com/jhski
10) Beaver Creek Resort: Followers: – 8,556
http://twitter.com/beavercreekmtn
http://twitter.com/beavercreekmtn
11) Snowbird: Followers: – 8,429
http://twitter.com/snowbirdski
http://twitter.com/snowbirdski
12) Grouse Mountain: Followers: – 7,677
http://twitter.com/grousemountain
http://twitter.com/grousemountain
13) Lake Louise Mountain Resort: Followers: – 7,650
http://twitter.com/skilouise
http://twitter.com/skilouise
14) Winter Park Resort: Followers: – 7,202
http://twitter.com/winterpark
http://twitter.com/winterpark
15) Heavenly Ski Resort: Followers: – 6,739
http://twitter.com/skiheavenly
http://twitter.com/skiheavenly
16) Stowe Mountain Resort: Followers: – 6,666
http://twitter.com/stowemtresort
http://twitter.com/stowemtresort
17) Copper Mountain Resort: Followers: – 6,321
http://twitter.com/CopperMtn
http://twitter.com/CopperMtn
18) Northstar at Tahoe: Followers: – 6,232
http://twitter.com/SkiNorthstar
http://twitter.com/SkiNorthstar
19) Arapahoe Basin: Followers: – 6,221
http://twitter.com/Arapahoe_Basin
http://twitter.com/Arapahoe_Basin
20) Canyons Resort: Followers: – 5,910
http://twitter.com/thecanyons
http://twitter.com/thecanyons
21) Squaw Valley: Followers: – 5,877
http://twitter.com/squawvalley
http://twitter.com/squawvalley
22) Sugarloaf: Followers: – 5,864
http://twitter.com/SugarloafMaine
http://twitter.com/SugarloafMaine
23) Bear Mountain: Followers: – 5,733
http://twitter.com/bear_mountain
http://twitter.com/bear_mountain
24) Mount Bachelor: Followers: – 5,529
http://twitter.com/mtbachelor
http://twitter.com/mtbachelor
25) Sunday River: Followers: – 5,255
http://twitter.com/sundayriver
http://twitter.com/sundayriver
Update History
- August 9, 2010 – Details
- September 9, 2010 – Details
- October 7, 2010 – Details
- November 3, 2010 – Details
- December 1, 2010 – Details
- January 3, 2011 – Details
- February 3, 2011 – Details
- March 2, 2011 – Details
- April 4, 2011 – Details
- May 2, 2011 – Details
- June 2, 2011 – Details
- July 1, 2011 – Details
- August 2, 2011 – Details
- September 1, 2011 – Details
- October 1, 2011 – Details
- November 1, 2011 – Details
- December 1, 2011 – Details
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P.S.-I love meeting the marketers who read this blog. If you have a second, say "hi".
SlopeFillers is run by marketer, and resort marketing enthusiast, Gregg Blanchard. Have you seen some clever resort marketing worthy of a post?
I realize that this is , as you noted, purely based on followers so of course the bigger the resort the easier to get on top of the list. Id love to see something that incorporates followers with amount of tweets and most importantly interaction with followers. Whistler may have the most followers but with only 675 tweets it just tells me they have lots of followers who arent getting much information/interaction. I would bet that the few smaller resorts that made the list have many followers because they interact with people and dont just tweet snow reports and ticket/discount packages.
I realize this post was a while ago, but Whistler is now quite active on twitter http://twittercounter.com/compare/WhistlerBlckcmb…
burritosandsnow, great point! For years I've tried to find a way to rank Twitter accounts on other factors (the ratio I included for each one is a simple way I've found to illustrate how many people are REALLY following someone) but am struggling to find something that factors in all those criteria you mentioned like interactions, tweets that are retweeted, etc. not to mention tracking and compiling those numbers
Any ideas of formulas you've seen out there that you feel accurately reflect the true value of a Twitter account?
You could look at using one of the “rating tools” like Klout or Grader, but I’m not sure that they would be the way to reflect the true value of a Twitter account because that really goes back to what the account is intended to do. Is it for customer service, offering services or specials, providing information, to engage with others or something else?
In any case, it’s always nice to see someone else writing about ski resort marketing and on that topic,I think you might enjoy my list of Ski Resorts Online Presence – cheers!
Eric, thanks for the ideas and feedback as well as link!
Isn’t ski resort marketing wonderful? I’ve been collecting and analyzing bits of ski marketing for a while and figured I might as well make it public and see if some discussions could start. I was happy to find your site along the way and read much of. Maybe as a fellow Utahn I should have named mine GreggInLogan ;)
Thanks again!
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