I’ve covered SEO. I’ve covered social media. Now I’m going to cover both. Optimizing your social media. You heard right, it may not be enough to simply have a Facebook account and post clever statuses, pow shots, and weekly videos. I was exchanging a few emails with Liftopia‘s Evan Reece recently when he brought up the topic of “news feed optimization”. To be honest, I had never even heard the term. The concept, however, is easy enough to understand.
Go to your Facebook account and make sure you are on your news feed by clicking the Facebook logo. Notice what shows up there? Your feed items are not in order of date, there are a lot of friends’ posts that aren’t included, and it may change when you refresh it even though no new posts have been made.
Why does this happen? Because Facebook, like Google, uses an algorythm to try to guess what posts you would be most interested in. It does this by weighing three factors:
What does this mean to you? This all sounds great and fancy, but what does it mean when it comes down to a resorts Facebook posting strategy. The biggest tip right now is to post things that encourage comments. Questions are a common recommendation. Yes or no questions are even better because they yield even higher interaction. Most marketers are of the opinion that comments carry much more weight that “likes” and will have greater impact upon feed placement.
This is a new topic, so rather than ramble on about what I’ve learned and tested so far, here are a few posts I read that helped get the wheels turning: