This week I’m kicking off a project I’m calling “Roots” – a collection of audio interviews with resort marketers about who they are and how they got to where they are today. If you know someone you’d like to see interview in a future round, give me a shout. I’d love any suggestions you have.

After a quick stop-by at Shawnee Peak during a trip last fall, I knew that the marketer in charge of marketing such a mountain was a lucky person indeed. That person is Rachael Wilkinson. Only knowing a tiny slice of her story, Rachael was nice enough to give me a half hour of her time last week to fill in the gaps. The result was a really fun story that spans two continents, some hard work, and a few years of living the dream.

On a side note, my desire to do this series was greater than my lack of interviewing skills. Please be patient as I (re)learn this skill :)

I haven’t written transcripts for these yet. If that’s something you’d prefer over the audio version, let me know in the comments section below.

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.