This week I’m kicking off a project I’m calling “Roots” – a collection of audio interviews with resort marketers about who they are and how they got to where they are today. If you know someone you’d like to see interview in a future round, give me a shout. I’d love any suggestions you have.
After a quick stop-by at Shawnee Peak during a trip last fall, I knew that the marketer in charge of marketing such a mountain was a lucky person indeed. That person is Rachael Wilkinson. Only knowing a tiny slice of her story, Rachael was nice enough to give me a half hour of her time last week to fill in the gaps. The result was a really fun story that spans two continents, some hard work, and a few years of living the dream.
On a side note, my desire to do this series was greater than my lack of interviewing skills. Please be patient as I (re)learn this skill :)
I haven’t written transcripts for these yet. If that’s something you’d prefer over the audio version, let me know in the comments section below.
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