This week I’m kicking off a project I’m calling “Roots” – a collection of audio interviews with resort marketers about who they are and how they got to where they are today. If you know someone you’d like to see interview in a future round, give me a shout. I’d love any suggestions you have.
Jared Winkler is the man running the marketing machine at Brighton Resort, Utah. I’ve always loved Brighton since I spent my second day on snow there in 1995. Throughout the years, I had seen Jared’s name pop up on KSL TV’s old Ski Utah show and Board the World. With just a few pieces of an intriguing story, I reached out and Jared was kind enough to share a busy morning with me last week. Here’s what he had to say.
On a side note, my desire to do this series was greater than my lack of interviewing skills. Please be patient as I (re)learn this skill :)
I haven’t written transcripts for these yet. If that’s something you’d prefer over the audio version, let me know in the comments section below.
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