This week I’m kicking off a project I’m calling “Roots” – a collection of audio interviews with resort marketers about who they are and how they got to where they are today. If you know someone you’d like to see interview in a future round, give me a shout. I’d love any suggestions you have.

I first met Sun Valley’s Jack Sibbach at Snowbird last year during an NSAA meeting. Now, keep in mind that my parents love Sun Valley and have since they spent their honeymoon there. Mix that with another chance encounter with Jack later last winter, a few bits and pieces of intriguing ski history, a lot of really smart marketing, and I decided now was the time to try to get Jack’s whole story. Here’s what he said.

On a side note, my desire to do this series was greater than my lack of interviewing skills. Please be patient as I (re)learn this skill :)

(transcript coming soon…hopefully…)

About Gregg & SlopeFillers
I've had more first-time visitors lately, so adding a quick "about" section. I started SlopeFillers in 2010 with the simple goal of sharing great resort marketing strategies. Today I run marketing for resort ecommerce and CRM provider Inntopia, my home mountain is the lovely Nordic Valley, and my favorite marketing campaign remains the Ski Utah TV show that sold me on skiing as a kid in the 90s.