Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
- Q: Where do the longest-staying guests come from for Eastern and Western resorts?
- Q: Should you send season pass deadline emails the last day or day before?
- Q: What happens when you send an email to people who don’t open your emails?
- Q: How frequently are resorts posting on Facebook this year compared to previous years?
Resorts Tapping Web Video to Market Their Summer Activities
Summer is here. Snow is not. In such a situation, resort marketers are using one tool over and over again to build the summer buzz and get bikers, hikers, and more up to their mountains. That tool is online video. Here are a few examples.
Vail: YouTube Pre-Roll Video
Video Views: 13,000+
This 30 second spot ran on the pre-roll of a video I was watching while I should have been working (thanks to Brian and the other guys at Vail for helping me feel less guilty). Featuring some really sharp looking shots of kayaking, trail running, biking, and other summer-ish things, this cut through my pre-roll aversion and showed me compelling images of the things I love to do.
Aspen/Snowmass: Teaser for New Trail
Video Views: 5,200+
The Valhalla trail has apparently been in the works for a while now and this video captures the story of how it came to be and what riders can expect from this latest addition to the summer lineup. Solid editing, angles, and sound made the 2:20 length fly by. Good stuff.
Whistler: Mtn Bike Season Teaser
Video Views: 20,000+
I’ve already share this one, but it’s a great example of Whistler focusing on a key summer activity with a professionally made video.
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 1,011,551 | 417 | 1.41% |
| total fans | new yest | mo grwth |
| 5,141,755 | 1,434 | 0.58% |
| total views | new yest | mo grwth |
| 39,529,594 | 12,674 | 1.18% |
| total fols/+1 | new yest | mo grwth |
| 36,544 | 25 | 4.79% |
| avg score | was yest | 7-day |
| 45.26 | 45.32 | -0.67 |
| total fols | new yest | mo grwth |
| 333,038 | 297 | 2.51% |
| total page likes | new yest | mo grwth |
| 256,448 | 17 | 0.69% |
| total fols | new yest | mo grwth |
| 13,294 | 21 | 4.56% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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