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Social Media
When You Give a Resort Troll Attention, He’ll Ask for More…or Not

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The web is rife with trolls.

Folks whose twisted need for attention is somehow satisfied when negative emotion is directed toward their hollow corner of the internet. The gripe isn’t so much a gripe as a means to a psychological end.

Resorts are no exception. Take Jay Peak for example.

On the 22nd day of December someone decided they wanted to whine about Jay Peak’s snow totals.

Rather than address the issue like a man (or woman, hard to say), this sad creature took to Facebook and EpicSki hiding behind the name, Ricardo Snowmen. Let’s start with the EpicSki thread:


Now, the initial post really doesn’t matter that much, it’s the reply that is the interesting piece. Well, the second reply, because the first replier certainly saw a fiasco coming.


And come it did in the form of over 100 replies, back and forth debate between Ricardo and the world, and lots of running in circles.

After EpicSki shut down the troll-laden thread, the animosity toward Jay built up for the next couple weeks until, on January 13, >he went to Jay’s Facebook page (after stopping by Jiminy’s).


This time, here’s how Steve Wright of Jay fame replied.


Guess how many times Ricardo replied after that? Well, last time I checked…none.

Best Way?
I don’t know if this is the best way to deal with trolls, but here’s what I do know.

Trolls don’t care if they are right or wrong, they don’t care if you are right or wrong, they care about getting a reaction. To them, these threads are not a debate, they are the easiest emotional ROI they’ll ever receive.

If I were you, I’d act more like Steve and less like KevinF. Agree (sarcastically) with the enemy and they’ve got no place to go because you didn’t give them what they wanted.

Dale Carnegie would be proud.

  • jj

    Hey I know KevinF. Great guy. Don’t know snowmen. Sounds like a jerk. Glad Steve silenced him:-)

  • WisSkier

    Dealing with trolls and spammers is always a challenge and keeps the ski club I am a part of holding back from further engaging in social media. I generally take the approach of Kevin and then (with a recognition of feeding the trolls) don’t reply. It is funny how many good discussions get ruined because people feel the need to pile on the troll. The trolls is the troll. Hahahaha, does anyone know Scottabe?

  • Greg Petrics

    I can’t believe how dumb this article is… the only way to deal with trolls is to address them head-on and debate the point ad-nauseam with them! What idiot wrote this?!

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