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Perspectives
Propeller’s products and initiatives show deep commitment to the cause.

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GREGG
BLANCHARD
       

One of my favorite things about the ski industry is both the number of agencies that have been around for a really, really long time and the loyalty that exists to those agencies.

Propeller is certainly one of those.

And like other agencies, I’ve loved watching Dave Gibson and company merge all those design and developments skills with the gaps they see among resorts to build not just one-off solutions for individual mountains, but scalable web apps or products multiple resorts can benefit from.

propAPPS
There are two such products in this case that I’ve kept my eye on the most. The first is propMAPS. According to Dave:

“Our propMAPS interactive trail map has really grown into a very functional and robust product that can be embedded into any website with very little fuss. I think people intuitively get the value of this – as we all rely so much on maps today. Add to that the value for the guest who hasn’t memorized all your trail names. Now they can simply look at the map to see what’s open. “

And propDISPLAYS. Again, here’s Dave’s take:

“The other app in that suite that is getting more attention is our propDISPLAYS. This is a digital signage application that enable resorts to push graphics, video, interactive map, conditions, and instagram to an unlimited number of displays around the resort. In particular, I love how this enables those guest who simply know where their favorite trail is to look up to the screen and see if its open.”

I really do love this. Well-built tools to solve a clear problem, delivered by a group that is committed to ski.

My Favorite
Yes, I love me some web apps. But you know what I love even more? Sharing ideas and examples of what does (or could) put more skiers on slopes. Which is why I love Moving the Needle, a video series which Dave calls his “project of love” for this year.

I’d highly suggest you watch all of them (I’m on my second round through the series) but one of the most interesting is Dennis Eshbaugh’s (specifically starting at 2:00):

I love Propeller’s commitment to ski, I love that they’re building new tools that can scale outside of the typical agency model, and I love that Dave’s passion project isn’t so mobile app he hopes will get acquired by Google, but a roadtrip through the industry to gather as many bits of “how do we grow this sport” wisdom as possible.

Keep up the awesome work, Propeller.



  • Gregg. Wow. Wicked flattered and deeply appreciative.

    While I’ve always loved the on-snow experience, what really stirred my passion for the industry has been the people. People like you and so many others who aren’t in it for the money (hah), but for the cause. We all just want more to join us in this healthy and rewarding lifestyle that connects us so fundamentally.

    And thanks for mentioning the Moving The Needle series. I love doing this. And I agree, Dennis makes a great point there > since we know how much passives & detractors hurt us, we should concentrated less at the top of the funnel, and focused more on the guests we have in the funnel to ensure their first or reintro to the sport is positive.

    I’m so optimistic for the industry right now. Kelly is listening, challenging old assumptions, and bring in such good energy. Its contagious.

    Let’s all move it together now!

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