Ski Resort Marketing
SlopeFillers provides daily ideas, inspiration, and analysis for ski resort marketers.The Stash
Weekly resort marketing insights from Ryan Solutions.- Q: How do ski resorts rate on Trip Advisor and how many ratings do they have?
- Q: Where do the longest-staying guests come from for Eastern and Western resorts?
- Q: Should you send season pass deadline emails the last day or day before?
- Q: What happens when you send an email to people who don’t open your emails?
- Q: How frequently are resorts posting on Facebook this year compared to previous years?
Humor, Wit, and Behind-the-Scenes Video Help Resorts Build Pre-Season Buzz
Video has been a recent topic and with a bunch of ideas simmer on that very thing, I thought I’d start this thread again with simple examples of videos that do some sort of promotion yet do it in an indirect, fun, simple, or witty way.
Killington Early Snowmaking
Views: 5,000
After an awesome early-opening weekend made possible by a dedicated snowmaking crew, Killington released this short video to explain how they did it. Absolutely love this.
http://youtu.be/evR9U0VqwBI
Squaw Valley: Trust Your Instincts
Views: 2,500
A David Attenborough-like video to document the hardcore locals getting ready for winter.
http://youtu.be/hTtFgj0-GPc
Snowshoe Mountain Announces New Gladed Terrain
Views: 1,900
You could announce glades, or you could write a witty script to do the same with that makes it somewhat fun to listen to.
http://youtu.be/RWxm1aqWcTs
Copper Mountain Four Pack, Season Pass, etc.
Views: 5,000-ish each
I’ll wrap up with these. Not only are they clever and chuckle-causing, they actually do an awesome job of selling some key points of skiing at Copper. Here are a couple of my favorites.
http://youtu.be/EtEwM6epxfk
Update: a couple more from Northstar and Hevenly
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Brad
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http://www.wackytourist.com Shawn_Alain
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Chris Stamey
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Chris
Industry Social Snapshot
Totals and averages from all North American ski resorts' social media activity.| total fols | new yest | mo grwth |
| 1,010,411 | 447 | 1.46% |
| total fans | new yest | mo grwth |
| 5,141,883 | 1,646 | 0.67% |
| total views | new yest | mo grwth |
| 39,492,056 | 0 | 1.18% |
| total fols/+1 | new yest | mo grwth |
| 36,481 | 38 | 5.03% |
| avg score | was yest | 7-day |
| 45.40 | 45.47 | -0.63 |
| total fols | new yest | mo grwth |
| 332,448 | 284 | 2.58% |
| total page likes | new yest | mo grwth |
| 256,380 | 13 | 0.72% |
| total fols | new yest | mo grwth |
| 838 | -12,414 | -93.38% |
Resort Social Dashboard
View any North American resort's social media performance & compare them to other mountain resorts.About: Gregg Blanchard
SlopeFillers is run by marketer and skier / snowboarder, Gregg Blanchard. He loves writing in 3rd person, meeting the talented people who read this blog, pretending to be a web developer, and eating reuben sandwiches. Need more dirt on Southern Edwards, Colorado's most famous ski marketing blogger taller than 6'?
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