Could You Crowdsource All Ski Resort Social Media Content?
I sometimes feel I do too much critiquing and too little suggesting. Like, somehow, I’m the 400 pound, mullet-sporting guy on his 3rd beer at the baseball game yelling at the 2nd baseman to hustle. So, every once in a while on a Wednesday I’ll try to balance the scales a bit and put my [...]
Read the Full Post...Midwest Resorts Begin to Get in on Summer, Mud-Run Action
Mud-runs may not fit the brand of every resort (I don’t anticipate seeing Deer Valley playing host anytime soon), but for others, this growing trend is becoming a perfect way to get skiers to the mountain once the snow melts. I first noticed these popping up last season on both coasts, but recently saw the [...]
Read the Full Post...What Happens to a Social Media Profile When a Ski Resort Closes?
For a long list of resorts, April 15 was the end of a tough season. For an equally long list of ski areas, the last weeks of March saw the end of skiing at their mountain as well. With these resorts now moving into summer operations, i wanted to look at what happened to the [...]
Read the Full Post...Vail Resorts Mimick Some-E-Cards to Push Pass Sales
No sooner had closing dates coming to view did resorts start to push season pass sales for next season. The strategies varied – ski free for the rest of the season, lock in the lowest price, extra benefits – but Vail Resorts tried a different approach: piggyback on a style of content that was already [...]
Read the Full Post...Summer Work: Should Marketers Ask Skiers to Lend a Hand?
The video above highlights some of the summer work load that every ski resort deals with. While Magic does have a unique ownership situation, I wouldn’t be surprised if there are many of your passholders and local skiers that would love to get up on the mountain and help out. This reminds me of a [...]
Read the Full Post...Whistler/Blackcomb’s Recent Pinterest Contest: A Dandy or Dud?
Pinterest is growing on me. Rather, Pinterest’s potential as a tool for marketers is growing on me…though I did actually pin something the other day for the first time in weeks. However, even with my power-user status, I still don’t feel it’s a particularly effective platform, but I do applaud the resorts that are giving [...]
Read the Full Post...Social7 Update: Content Control, Preview, Compare More Resorts
Social7 has been humming along nicely for about 2 months now. With a bunch of feedback and data, it’s time to make some updates to fit the needs of the folks that are using it. In case you missed it, the basic idea is this: For every one social media guy at a resort that [...]
Read the Full Post...The Future of SlopeFillers Depends on YOU!
With two full winters of SlopeFillers in the books, now, more than ever, I need your genius to help me steer SlopeFillers in the right direction. It’s going in a pretty good direction now, but with your insight, it could go from awesome, to super-awesome and beyond. Don’t believe me? Fill it out and see [...]
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SlopeFillers is run by marketer and skier / snowboarder, 