After I posted my article suggesting the possible use of Instagram to increase social reach, I was flattered by Reid Williams from WELD with an article “inspired by Gregg’s post” in which he interviewed Dave Amirault of Aspen/Snowmass (yes, the same one I mentioned on Tuesday) about their use of both Instagram and Tumblr. Digging [...]

See that image above? That’s a chart that shows the average TAP for the ski industry since November 20, 2011. Other times when discussing TAP I’ve referred to just weekly averages. This time I took the actual daily numbers and instantly loved the dips and peaks the weekly totals had smoothed out. Just as a [...]

The video is above this paragraph so you may have already clicked “play” and enjoyed its awesomeness, but in case you haven’t, let me start with a quick intro. The video was actually released in January, but it didn’t really make the social rounds until a little over a week ago. Less than 2.5 minutes [...]

I love social media. It’s like people watching on steroids. With so much going on, it’s extremely easy to get caught up in the hype, the stats, and the growth and not see the forest through the trees (did I really just use that cliche?). A couple months back, Corey Ryan (of Ryan Solutions fame), [...]

I’ve known about Trail Maps+ for a while now but hadn’t ever taken the time to get the creator’s view on this clever blend of Google Earth and ski terrain mapping So, when Kevin Witting from The Mountain Pulse (the guys who made it) shot me an email the other day, I jumped on the [...]

I keep seeing this over and over again: some useful or funny piece of branded “stuff” that is given to resorts (or places your guests might be). A one time cost with long time branding and advertising benefits. Here are a few examples: Monster Energy Monster Energy’s giant rail features are hard to miss. The [...]